International furnishing retailer, Ikea, has caused controversy by switching its catalogue font from Futura to Verdana, according to the New York Times.
The company had used Futura for 50 years but now will be using the computer screen-friendly Verdana, ‘because it wanted one that would be effective in many different languages and on the Web, and that Verdana was designed for just that purpose.”
However, some professional typophiles find the change insulting to the art of typography. Carolyn Fraser, who is a letterpress printer, told Time magazine that “Verdana was designed for the limitations of the Web — it’s dumbed down and overused. It’s a bit like using Lego to build a skyscraper, when steel is clearly a superior choice.”
Despite the criticism, Ikea stands by its decision. “It’s more efficient and cost-effective,” Ikea spokeswoman Monika Gocic explained to Time. “Plus, it’s a simple, modern-looking typeface.
The font of its famous logo will remain the same.
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